Asset Management Market Study

In June 2017, the FCA finalised their findings on the Asset Management Market Study, originally launched in November 2015. It focused on identifying if the market was working effectively and on how asset managers compete to deliver value for money to consumers.

Given that the study suggested that price competition within the industry was weak and the enhanced focus that MiFID II brings to the market in relation to disclosure of costs, we felt it was worthwhile reiterating some of the key findings outlined in the study.

A link to the FCA Asset Management Study (Final Report) can be found here

Findings covered four key areas:


  • Price competition is weak within the Asset Management industry, particularly in the active management arena;
  • This is largely driven by price clustering and firms not competing on price to win new business;
  • Active management prices have remained stable for the last 10 years and profitability of firms operating in this sector was high (from the sample) at an average of 36%, whereas Passive fund prices have fallen over this period, suggesting potential scope for further price competition in the active sector;
  • Analysis of the profitability of asset managers, based on gross overall performance, indicates that a higher amount is taken in annual management charges than would have been the case in a more competitive market.



  • There was a wide variation of performance versus price with both active and passive funds, on average, underperforming their chosen benchmark* after fees were taken into account;
  • Typically, active funds underperformed their benchmark with performance being varied, and there is no evidence to suggest that higher priced active funds consistency return better performance when net of charges;
  • Passive funds also underperformed their benchmark (although this is inevitable to the extent of deductions for fund charges);
  • Tools such as best buy lists do not appear to help investors identify products that, on average, outperformed relevant benchmarks after charges;
  • There appears to be no clear correlation between level of charges and performance, with some evidence to suggest that cheaper active funds outperformed more expensive active funds once charges were taken into account;
  • There is evidence that active funds performed worse than passive funds and this was largely due to the higher charges associated with this active funds;
  • There is little evidence of consistent outperformance of the relevant benchmark over time and this provides a challenge for investors when fund selecting;
  • However, there is some evidence of consistent underperformance and these funds tend to be either closed or merged with better performing funds;
  • Absolute Return funds often provided misleading performance information to investors. For example, many absolute return funds do not report against the relevant target return, with some reporting against cash;
  • Concerns were also raised about the wide-ranging targets and charges of absolute funds, which provide barriers to clear performance comparison.

* Benchmark issues – Firms usually use some form of benchmark to enable them to demonstrate how their fund performance ‘compares’. The study found several issues with firms’ use of benchmarks. First, firms did not always use an appropriate benchmark and that presented a misleading picture (see comment re Absolute Return funds above). Second, some firms used different benchmarks in marketing material, again leading to a misleading picture. Finally, some firms did not use a benchmark at all, making it more difficult for investors to assess the fund’s performance. The FCA is consulting on these issues and some new rules are expected.


Clarity of Objectives and Charges

  • Evidence from the study suggests that some investors are paying “active” prices for funds that are, in reality, largely passive. For example, funds that typically track a benchmark but take a small “active” position either side;
  • Overall, customers rarely engage with the charges associated with investment funds – often to their detriment. Investor awareness of charges is “mixed and often poor”, although this is largely in relation to retail investors, with many unaware of the charging structure of firms and the level of charges they are paying. (And a recent survey found that many investors have been paying on average 30% more in fees than was disclosed by some funds.)
  • Institutional investors were much more aware of the level of charges being paid.



  • Large institutional investors tend to negotiate a more attractive price;
  • Smaller ones are often unable to access beneficial pricing structures and tend to utilise investment consultants, who do not appear to drive price competition;
  • There are primarily three investment consultants (Mercer, Aon and Willis Towers Watson). These firms retain high market shares and have low switching levels, with conflicts of interest identified;
  • Investment consultants generally are unable to identify managers that offer better returns for customers;
  • Conflicts of interest were identified amongst investment consultants, in particular relating to those offering a combination of advice and fiduciary management;
  • Retail investors tend to not benefit from economies of scale when money is pooled / consolidated through direct-to-consumer platforms;
  • There is a range of different charges that investors can be subject to and this has implications for transparency.


What does the FCA propose to do?

The FCA has proposed remedies in three areas:

Remedies which provide protections for investors who are not well placed to find better value for money:

  • Strengthening the duty on fund managers to act in the best interests of investors through:
    • Outlining expectations of what is deemed to be value for money;
    • Increasing accountability by introducing a new prescribed responsibility under the Senior Managers and Certification Regime (SM&CR) to act in the best interests of investors including a consideration of value for money;
    • Introducing a minimum level of independence in governance structures, such as reforming the existing Authorised Fund Manager (AFM) board structure to have a majority of independent members and an independent chair;
  • Proposing and seeking consultation on fund managers returning risk-free box profits to the fund and disclosing box management practices to investors. (Box profits are the profit generated through the difference between the buying price and the selling price on dual-priced funds, which can be kept by the AFM);
  • Making it easier for fund managers to switch investors into cheaper share classes through consulting on removing barriers for firms to move investors to cheaper share classes without express consent where this is deemed to be in the best interests of the investor;
  • The FCA is also considering whether a phased-in sunset clause should be introduced for trail commissions.

Remedies which will drive competitive pressure on asset managers:

  • Supporting the disclosure of a single all-in fee to investors as opposed to the current non-transparent fee structures, including asset management charges and an estimate of transaction charges. Consultation on proposals will take place, with the FCA aiming to identify and test ways to improve the effectiveness of any forthcoming disclosure;
  • Encourage increased transparency and the standardisation of costs and charges information for institutional investors;
  • Supporting a consistent and standardised disclosure of costs and charges to institutional investors to improve the way in which charges are communicated to investors. An independent chair will work with stakeholders to identify what action is necessary, with the FCA recommending that both industry and investor representatives agree a standardised template of costs and charges;
  • Consulting on rules so that performance fees are only permitted above the fund’s most ambitious target and consider whether further policy action on performance fees is appropriate;
  • The FCA will chair a working group to consider how to make objectives clearer and more useful for investors, before considering any rule changes.
  • Subsequent rule changes (following consultation) will focus on the following areas:
    • An AFM should make clear to investors the reasons it has chosen a specific benchmark, comparator or numerical target for a fund;
    • An AFM should make clear to investors the reasons it has chosen not to use a specific benchmark, comparator or numerical target for a fund and it would be prevented from using any other benchmarks or comparators in marketing material for that fund;
    • If an AFM chooses to present their past performance, they must do so against the most ambitious returns target they hold out to investors (if any);
  • The FCA is recommending that the DWP continues to review and remove barriers to pension scheme consolidation and pooling. The FCA has identified that by pooling assets and consolidation, some schemes will achieve beneficial pricing through economies of scale.

Proposals to improve the effectiveness of intermediaries

  • The FCA is considering making a market investigation reference to the Competition and Markets Authority (CMA) to further investigate investment consultancy services. The three largest investment consultants have provided undertakings in lieu of the reference which the FCA is proposing to reject, although this is subject to public consultation;
  • The FCA is recommending that the Treasury considers extending the regulatory perimeter to include all aspects of investment consultancy services, subject to the outcome of the provisional market investigation reference to the CMA (above);
  • The FCA will launch a market study into investment platforms to identify how competition is working in that market. This comes as a result of inconsistent and complex pricing structures, making it difficult for investors to identify the costs associated with platforms.

Important Note: ATEB news is intended to provide general information ONLY. The content, including any views expressed or guidance provided, does not replace the need to comply fully with FCA Rules and Guidance. Unless you have discussed news article content with ATEB, and specifically how it relates to your circumstances, then ATEB disclaims all liability and responsibility and actions arising from any reliance placed upon it. For the avoidance of doubt therefore, any reliance you place on such information without our consultation is at your own risk.

ATEB Compliance offers compliance and regulatory advice.

ATEB Suitability provides report writing software for the financial services market.

Our View

The study highlights a number of key areas around both active and passive investments.  Our view is:

  • Charging is an area of great focus and whilst there is a place for both active and passive firms within the market, higher costing funds should be justified by robust evidence as to why the fund is more appropriate than lower costing funds and how it meets the clients circumstances;
  • Firms should take time to understand the charges of a fund and whether these are transparent or opaque, before making an investment recommendation;
  • Firms should consider how funds are benchmarked and if the benchmark reflects a realistic performance comparator;
  • Higher performing funds (active or passive) could hide the fact that they are also higher charging. Lower performing funds could be more appropriate if these funds are accompanied by a lower charging structure;
  • Neither active or passive is better, and both should be considered in line with client objectives;
  • Be wary of funds that are largely passive but which are marketed as active funds. For example, a fund which largely tracks an index, taking only a small position either side;
  • Passive fund charges have dropped whereas active fund charges haven’t suggesting that passives offer potentially better value for money than ever;
  • Absolute funds can be difficult to understand, both in terms of performance and benchmarking as well as charging structure;
  • It is likely that the regulatory focus on value for money will increase and consider all places in the chain. We have already seen the FCA turn its attention to platforms and, given the many hints coming out of Canary Wharf, we would not be surprised to see further examination of the value for money that adviser firms offer. 

Action Required By You

The study has a wide-ranging scope, with many of the observations taken from analysis of large institutional organisations. What’s important therefore is to interpret and apply the best practice as this applies to IFA firms that recommend investment solutions for their customers.

Firms might also find it prudent to use MiFID II and the clear focus of the FCA on charges and value for money for consumers as a catalyst to review their fee scale and services and ensure that they are not only MiFID II compliant but also genuinely represent good value for clients.

Any specific questions that arise prior to our further guidance should be referred to your usual ATEB consultant or you can contact ATEB here.

SUIT - Beautiful Reports
SUIT - Complete Control
SUIT - Comp confidence
previous arrow
next arrow

About the Author

Technical Manager - Often referred to as the Oracle or the Sage, Alistair has a wealth of financial services experience. He is our go-to Technical Manager and enjoys nothing more than a complicated conundrum. Feel free to test his renowned knowledge by getting in touch.

Contact Us

Brought to you by

Explore more articles in this category

Other articles that you might be interested in