Avoid it! Don’t assume that your clients will understand technical terms and acronyms. Yes, there has to be a degree of technical information, but wherever possible, explain this in simple terms.
We like the ‘granny test’ (with the greatest respect to all grannies all over the world) i.e. if your granny (or wife, husband, partner, aunty, uncle or best mate) can understand it, then you’re on the right track.
Important Note: ATEB news is intended to provide general information ONLY. The content, including any views expressed or guidance provided, does not replace the need to comply fully with FCA Rules and Guidance. Unless you have discussed news article content with ATEB, and specifically how it relates to your circumstances, then ATEB disclaims all liability and responsibility and actions arising from any reliance placed upon it. For the avoidance of doubt therefore, any reliance you place on such information without our consultation is at your own risk.
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ATEB Suitability provides report writing software for the financial services market.
We have completed the latest upgrade to ATEB Suitability on 7th April 2025. This update includes the new Business Asset Disposal Relief (BADR) rate in preparation for the 2025/26 tax year and a template enhancement to our ‘Investment Strategy Recommendation’ tables. Full details can be found below: Business Asset Disposal Relief (BADR) To address the […]
We are pleased to inform you that the latest upgrade to ATEB Suitability was completed on 18th March 2025. Full details below: Rebrands In response to recent industry rebrands, we have made the following changes to our ‘Providers/Platforms’ and ‘Investments’ libraries: ‘Providers/Platforms’ ‘Abrdn’ has been renamed to ‘Aberdeen’. ‘Close Bros Asset Management’ has been renamed […]
We have some exciting news on the latest upgrade to ATEB Suitability on 14 February 2025. This update comes at no additional cost and provides a new addition to our content integration library. We have partnered with Binary Capital to provide our customer firms with access to the following: A description of their service […]
We have completed the latest upgrade to ATEB Suitability on 7 February 2025. This enhancement comes at no additional cost and provides an update to our ‘Content Management’ library. Within the ‘Investments’ feature of ‘Content Management’, we have made the following changes to our Royal London portfolios: Royal London’s Governed Portfolios 1-9 have been replaced […]
New Content Integration with Pacific Asset Management
Doug McFarlane Suitability 2025, Content Integration, content management, EU, FCA, Integration, Investment, ML, Pacific, Pacific Asset Management, PI, Update
We have some exciting news on the latest upgrade to ATEB Suitability on 9 April 2025. This update comes at no additional cost and provides a new addition to our content integration library. We have partnered with Pacific Asset Management to provide our customer firms with access to the following: A description of their service […]