The FCA is stepping up its scrutiny on financial promotions by actively monitoring promotions and issuing warnings to firms that breach the rules.
The main issues of concern are:
- The excessive use of investment jargon (which could confuse the consumer);
- Font sizes for warning statements being too small and difficult to read;
- The risk posed by a product or service that placed a client’s capital at risk, not being made abundantly clear;
- Promotions which incorrectly gave a yield figure that did not give a balanced impression of both the short and long term prospects for the investment;
- When promotional advertisements describe a product or service as being ‘guaranteed’, ‘protected’ or ‘secure’ without any further confirmation or explanation.
The FCA is most concerned about promotions that highlight the potential returns without giving as much prominence to the risks of the investment.
Double bubble equals trouble
Paul Jay Compliance EBI, FCA, PI, platform
A lot of our recent articles have provided our views on what we see as a significant shift in the FCA’s stance and the tone of their language. Not because we do so for the fun of it, but because there has been a tangible shift. As yet, the anticipated findings from the thematic review […]