Avoid it! Don’t assume that your clients will understand technical terms and acronyms. Yes, there has to be a degree of technical information, but wherever possible, explain this in simple terms.
We like the ‘granny test’ (with the greatest respect to all grannies all over the world) i.e. if your granny (or wife, husband, partner, aunty, uncle or best mate) can understand it, then you’re on the right track.



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Paul Jay Compliance EBI, email, FCA
Has Christmas has landed early for those nice people at the FCA? They’ve started issuing invitations! These invitations aren’t for drinks and canapes at 12 Endeavour Square of course, they’re requests for firms to complete surveys. And they are being issued under Section 165 of FSMA. For those who aren’t aware what S165 requests […]