Avoid it! Don’t assume that your clients will understand technical terms and acronyms. Yes, there has to be a degree of technical information, but wherever possible, explain this in simple terms.
We like the ‘granny test’ (with the greatest respect to all grannies all over the world) i.e. if your granny (or wife, husband, partner, aunty, uncle or best mate) can understand it, then you’re on the right track.



Template Enhancements + New Morningstar & Transact-BlackRock Content Integrations
Doug McFarlane Suitability 2023, CleverMPS, content management, EBI, EU, FCA, Morningstar, platform, Suitability Review, Switch, Transact-BlackRock, Update
We have completed the latest upgrade to ATEB Suitability on 26th October 2023. This update comes at no additional cost and provides various template-related enhancements as well as new additions to our content integration and content management libraries. Full details of the enhancements can be found in the tables below, but some of the highlights […]