Avoid it! Don’t assume that your clients will understand technical terms and acronyms. Yes, there has to be a degree of technical information, but wherever possible, explain this in simple terms.
We like the ‘granny test’ (with the greatest respect to all grannies all over the world) i.e. if your granny (or wife, husband, partner, aunty, uncle or best mate) can understand it, then you’re on the right track.
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Your clients are Unique and your reports to them should be too
This generically refers to the transfer of benefits
Switching from one investment to another
Don’t replace unless there is a damn good reason to do so
Special Report by ATEB: A Guide to Independence
Steve Bailey Compliance FCA
In association with Adviser Business Review Magazine ATEB has produced a guide that highlights key characteristics for an independent firm.