Client’s own words (COWs).
This is a powerful and effective way of personalising suitability reports. When you gather know your customer (KYC) information (see ‘K’ blog post) try to record some of the client requirements and objectives using their own words, so that you can repeat the quotes back to the client in the reports.
This provides the ultimate in personalisation and is a great way to cement recommendations.
If you can quote something like
“Both you and Beth want to use you maximum ISA allowance for the next 7 years (when you plan to retire Tom) for the purpose of supplementing your retirement income but also to buy that camper van you’ve always wanted and fulfil your dream of driving around Europe”.
RSVP
Paul Jay Compliance EBI, email, FCA
Has Christmas has landed early for those nice people at the FCA? They’ve started issuing invitations! These invitations aren’t for drinks and canapes at 12 Endeavour Square of course, they’re requests for firms to complete surveys. And they are being issued under Section 165 of FSMA. For those who aren’t aware what S165 requests […]