Client’s own words (COWs).
This is a powerful and effective way of personalising suitability reports. When you gather know your customer (KYC) information (see ‘K’ blog post) try to record some of the client requirements and objectives using their own words, so that you can repeat the quotes back to the client in the reports.
This provides the ultimate in personalisation and is a great way to cement recommendations.
If you can quote something like
“Both you and Beth want to use you maximum ISA allowance for the next 7 years (when you plan to retire Tom) for the purpose of supplementing your retirement income but also to buy that camper van you’ve always wanted and fulfil your dream of driving around Europe”.
New Content Integrations from Leading Third-Parties and much more
David Anderson Suitability 2020, CleverMPS, Dynamic Planner, Evalue, FCA, ML, Pension, Pension Transfer, PI, Switch, Update
New Content Integrations from Leading Third-Parties and Much More