Client’s own words (COWs).
This is a powerful and effective way of personalising suitability reports. When you gather know your customer (KYC) information (see ‘K’ blog post) try to record some of the client requirements and objectives using their own words, so that you can repeat the quotes back to the client in the reports.
This provides the ultimate in personalisation and is a great way to cement recommendations.
If you can quote something like
“Both you and Beth want to use you maximum ISA allowance for the next 7 years (when you plan to retire Tom) for the purpose of supplementing your retirement income but also to buy that camper van you’ve always wanted and fulfil your dream of driving around Europe”.



21luckybet Casino Welcome Offer 2026 Uk Best Signup Deal Today
Uncategorised
21luckybet Casino Welcome Offer 2026 Uk Best Signup Deal Today When you combine the live product with its excellent promotions it creates one of the biggest standouts on the site, at the time of writing this review. 21luckybet casino welcome offer 2026 uk best signup deal today the return fixtures of Champions League first playoff […]