Client’s own words (COWs).
This is a powerful and effective way of personalising suitability reports. When you gather know your customer (KYC) information (see ‘K’ blog post) try to record some of the client requirements and objectives using their own words, so that you can repeat the quotes back to the client in the reports.
This provides the ultimate in personalisation and is a great way to cement recommendations.
If you can quote something like
“Both you and Beth want to use you maximum ISA allowance for the next 7 years (when you plan to retire Tom) for the purpose of supplementing your retirement income but also to buy that camper van you’ve always wanted and fulfil your dream of driving around Europe”.
Template Enhancements including New Buy to Let Mortgage Options
Doug McFarlane Suitability 2022, Budget, Buy to Let, Defined Benefit, Home Reversion, Lifetime Mortgage, Mortgage, Pension, PI, Switch, Update
We have completed the latest upgrade to ATEB Suitability on 13th March 2022. This update comes at no additional cost and provides a number of Mortgage Advice template related enhancements and updates to the Retirement Advice functionality. Full details of the enhancements can be found in the tables below, but some of the highlights are: New […]