Client’s own words (COWs).
This is a powerful and effective way of personalising suitability reports. When you gather know your customer (KYC) information (see ‘K’ blog post) try to record some of the client requirements and objectives using their own words, so that you can repeat the quotes back to the client in the reports.
This provides the ultimate in personalisation and is a great way to cement recommendations.
If you can quote something like
“Both you and Beth want to use you maximum ISA allowance for the next 7 years (when you plan to retire Tom) for the purpose of supplementing your retirement income but also to buy that camper van you’ve always wanted and fulfil your dream of driving around Europe”.
FCA Business Plan – 2022/23
Michael Senior Compliance 2022, Conduct, FCA, Pension, PI, transfer, Update
The FCA recently published its Business Plan for 2022/23. The plan explains the programme of work for this year to achieve the three-year strategy also published recently. The plan states that the FCA has grouped its commitments into three areas: reducing and preventing serious harm – our focus is on protecting consumers from the harm that […]