Client’s own words (COWs).
This is a powerful and effective way of personalising suitability reports. When you gather know your customer (KYC) information (see ‘K’ blog post) try to record some of the client requirements and objectives using their own words, so that you can repeat the quotes back to the client in the reports.
This provides the ultimate in personalisation and is a great way to cement recommendations.
If you can quote something like
“Both you and Beth want to use you maximum ISA allowance for the next 7 years (when you plan to retire Tom) for the purpose of supplementing your retirement income but also to buy that camper van you’ve always wanted and fulfil your dream of driving around Europe”.



FCA announce delay to multi-factor authentication
Richard Foster Compliance FCA, protection, Update
We wrote a few weeks ago about incoming changes to how firms access their FCA systems to upgrade data protection. You can read that article here. The new system will replace the current 6-digit passcode with the user needing to log in using a One Time Passcode (OTP). The implementation date of 20th January […]