Avoid it! Don’t assume that your clients will understand technical terms and acronyms. Yes, there has to be a degree of technical information, but wherever possible, explain this in simple terms.
We like the ‘granny test’ (with the greatest respect to all grannies all over the world) i.e. if your granny (or wife, husband, partner, aunty, uncle or best mate) can understand it, then you’re on the right track.



New Content Integrations from Leading Third-Parties and much more
David Anderson Suitability 2020, CleverMPS, Dynamic Planner, Evalue, FCA, ML, Pension, Pension Transfer, PI, Switch, Update
New Content Integrations from Leading Third-Parties and Much More