Avoid it! Don’t assume that your clients will understand technical terms and acronyms. Yes, there has to be a degree of technical information, but wherever possible, explain this in simple terms.
We like the ‘granny test’ (with the greatest respect to all grannies all over the world) i.e. if your granny (or wife, husband, partner, aunty, uncle or best mate) can understand it, then you’re on the right track.



New Parent/Child Company Account Relationships & Intelliflo Office Upgrade
David Anderson Suitability 2022, IntelligentOffice, platform, Update
We have completed the latest upgrade to ATEB Suitability on 14th January 2022. This update comes at no additional cost and provides major platform enhancements. Full details of the enhancements can be found below: Parent and Child Company Account Relationships Client firms can now be linked together to establish hierarchical group structures. This feature allows firms […]