Avoid it! Don’t assume that your clients will understand technical terms and acronyms. Yes, there has to be a degree of technical information, but wherever possible, explain this in simple terms.
We like the ‘granny test’ (with the greatest respect to all grannies all over the world) i.e. if your granny (or wife, husband, partner, aunty, uncle or best mate) can understand it, then you’re on the right track.
New Content Integration with Orbis Investments
Doug McFarlane Suitability 2016, 2024, Content Integration, content management, Integration, Orbis, Update
We have some exciting news on the latest upgrade to ATEB Suitability on 30th October 2024. This update comes at no additional cost and provides a new addition to our content integration library. We have partnered with Orbis Investments to provide our customer firms with access to the following: A description of their service A […]