Avoid it! Don’t assume that your clients will understand technical terms and acronyms. Yes, there has to be a degree of technical information, but wherever possible, explain this in simple terms.
We like the ‘granny test’ (with the greatest respect to all grannies all over the world) i.e. if your granny (or wife, husband, partner, aunty, uncle or best mate) can understand it, then you’re on the right track.



FCA bans Add-On Product Opt-Out selling
Steve Bailey Compliance 2016, FCA
FCA bans the selling of add-on products on an opt-out basis across the financial services market