Avoid it! Don’t assume that your clients will understand technical terms and acronyms. Yes, there has to be a degree of technical information, but wherever possible, explain this in simple terms.
We like the ‘granny test’ (with the greatest respect to all grannies all over the world) i.e. if your granny (or wife, husband, partner, aunty, uncle or best mate) can understand it, then you’re on the right track.



Gig Review!
Lisa Cross Compliance FCA, Mortgage, PI, Switch
Well, sort of. OK, this is another Consumer Duty themed article but, following our attendance at the FCA’s Live and Local events (which we recommend you attend if you haven’t done so already), we thought we’d share our experience and highlight the main points that the regulator appears to be placing specific emphasis […]